Guys backflip into jeans
Brilliant without being overly obvious - stealth marketing campaign from Levis.
Monday, May 12, 2008
Friday, May 09, 2008
Data Portability with SIOC and FOAF
From: CaptSolo, 32 minutes ago
"Data Portability with SIOC and FOAF" talk at XTech 2008 (May 9, 2008, Dublin, Ireland).
See: http://2008.xtech.org/public/schedule/detail/565
SlideShare Link
Talk given by Uldis at xTech 2008 in Dublin.
Thursday, May 08, 2008
DataPortability
I <3 the new look DataPortability site.
Its got a great fresh feel to it .
If you want to stay up to date on DataPortability they have a number of ways of keeping up to date or contributing to the project.Its a grassroots project.
Link to find out more here.
Making Data portability sexy!
Via Smashcut on Flickr
MySpace has joined the DataPortability project.Other corporate members are Google, Facebook, Microsoft and Digg.
Friday, May 02, 2008
Thursday, May 01, 2008
How not to manage your community with Pacemaker
The Pacemaker is a cool little mixing device that syncs beats and was launched quiet recently. I downloaded their Editor to make some mixes on my own computer at work. However I was having trouble with creating new mixes. So after several attempts and 0% of my songs getting uploaded and a couple of crashes - I ventured into their forum area. There I found a number of other people complaining about the device and similar types of problems that they were having with both the device and the editor.
People were angry and rightly so.
People splashed out over five hundred euros on the device.
What concerned me was that there was no presence in the community forum from Pacemaker themselves (you need to sign up to see the actual comments), monitoring the customers concerns and issues. It more bothered me that the complaints had been posted 3 weeks ago and noone had got back to the customers. This is just bad customer service. Full stop.
I'm quite sure the people, that created Pacemaker, are very intelligent people. So why dont they provide a standard and level of support AND customer service that matches this?
This for me is a crystal clear reason, as to why you need to hire people to monitor and manage your community. Especially a new community that you are trying to build. Pacemaker are demonstrating how *not* to manage theirs.
This in the long run is only going to lose them business as
1. They dont reply to their customers needs
2. Not doing so generates bad word of mouth coverage.
Theres no point bringing out a slick looking device out if thats all it is - a slick looking device.Otherwise all you have then is a nice looking device with no substance behind it.You wont build yourself any real credibility or community if you dont cater to its needs and certainly wont win over any more new customers. Without customers you have no business.
Personally I think its just plain and downright disrespectful and insulting. Especially to their customers - who parted with more than five hundred of their euros. You wouldnt get away with it in a shop and you should not get away with it online.
Wednesday, April 30, 2008
Tuesday, April 29, 2008
Internet Trends.Morgan Stanley's March report:Social Applications dominating
Morgan Stanley’s Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet.
Via Techcrunch
Monday, April 28, 2008
OnSite Tageting Strategy
Friday, April 25, 2008
Jim Morrison in "Good vinyl never dies"
Appealing to our emotions definitely but a great, creative idea.
Elvis in "Good vinyl never dies"
Great ad campaign for Fnac stores currently being used to promote their new vinyl section.
Social-median
http://www.blogger.com/img/gl.link.gif
Social median is a great site collecting all the news surrounding social media, by the social media community.Its turning into a Trendhunter for social media.In fact these two groups should meet and get married.
Ive just created a group called Web 3.0/Semantic Web.Come join the fun/news/interesting sites for those of you who are alpha members.
Niche sites and micro attention are what its all about now.
Semantic Bits
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com
From: trendhunter, 1 year ago
By methodically approaching innovation, organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool. The UNLOCKING COOL presentation is typically delivered as a keynote speach with the slides used as a reference for the discussion.
Link: SlideShare Link
Thursday, April 24, 2008
David Bowie
David Bowie charges for subscription to his site.
For $64.99 you get:
"The David Bowie Premium Membership gives you full access to all areas of DavidBowie.com including the Community area where you can chat with other David Bowie fans sometimes the man himself.
Plus, you will also gain early access to David Bowie concert tickets. The Fan Club is open to David Bowie fans worldwide and whenever David Bowie is on tour, you will have early access to tickets!
* Priority ticketing before the general public
* Access exclusive photo and video content from the road
* Members-only Message Boards
* Live and Well Double CD
* Plus lots more including wallpapers, buddy icons, exclusive galleries, fan interaction and some surprises!"
I think he makes full use of his site, making him elusive and exclusive.I'm sure plenty of his fans have signed up.Its something that Madonna and co should pay attention to.Her YouTube video has almost had 2 million hits.
Not surprising for David Bowie though hes well ahead of the curve.
He already knows that it will be difficult to earn a living from the making of actual songs.As he said you'd better be prepared for doing a lot of touring.
Wednesday, April 23, 2008
Music like Water by David Bowie
The original David Bowie quote and article.
"Just take advantage of these last few years because none of this is ever going to happen again"
I dont know how well Nokia will do with their "Comes with music" deal, limited to Universal Music Group tracks only.
Via the Media Futurist
Monday, April 21, 2008
Madonna and Web 2.0
I have a great deal of respect for Madonna.She works very hard and gets results.Shes a proper professional.Somehow though I think she should have been a little bit more market savvy when it came to launch/leak of her songs.It was going to happen-they were bound to get stolen.I can listen to the entire album from my PC for free.However in an era when music is free, she and in particular her team, should have *really* known better.I don't understand why she didn't take the Nine Inch Nails approach of marketing-one and a something million dollars is better than stolen music.
I'm surprised, as I thought with the release of her last album Confessions on a Dance Floor and her Madonna.com website, with tagging and all, that she had gone out and hired some smart people to do up her site.It just goes to show you with the constant evolution of the technological ecosystem, that you cant afford to sit on your laurels, with respect to any aspect of new technology and the new marketing in particular.
I also think with the recent video that she posted on YouTube that she now realizes that she has to give up control.That might be proving slightly difficult for her.
Madonna Hard Candy
Saturday, April 19, 2008
Musicovery.com
Musicovery.com - another gorgeous flash based music playing device.Again very like Web based radio.Its a tool that allows you, just like in real life, to select music according to your mood.Ranging from Dark to Positive and from Energetic to Calm.
Someones thinking.
Boomshuffle
I just love Boomshuffle.Its like a real Internet radio only your way, with loads of colourful, bright pictures and above all, comes with album art, which moves in the widget, as the music shuffles and plays for you from within your blog!Its fun too-as you can share the mixes you create with your friends.Your friends get to add tracks they love to the mixes you are working on too, if you wish to share your mix.Its for free.Music *is* becoming like water...
Friday, April 18, 2008
Tag clouds and hot RDF.
From the April Edition of "Nodalities - The Magazine of the Semantic Web"
: )
The Semantic Web magazine
Paul Miller, the editor of "Nodalities - The Magazine of the Semantic Web" has just announced its release.You can get the April edition here.
Thursday, April 17, 2008
Sia remixable on YourSpins
YourSpins is a great site for playing around and remixing songs.It also allows you to to blog your remix when finished.I built a remix very easily on the site, of a song belonging to the lovely Sia.She is also available on youTube as another remix by the DJ Sander Van Doorn. Damn is he talented.
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